Providing Safe, Nutritious Food

Let’s Talk

Don’t look now, but you’ve got an insane amount of information at your fingertips. We can research everything from washing machine repair to celebrity baby names on a whim. Of course, so much information can get overwhelming.

For example, take scientific research studies. Just about every day some new study comes up that contradicts previous studies. One day, coffee is a magical elixir that wards off disease and slows aging. The next, it’s poison (tasty, tasty poison). Whom — or what — can you trust?

For most folks, the answer is “basically no one.” A recent worldwide survey shows that trust in most institutions, especially the media, is at an all-time low. “Fake news,” deep polarization, and a parade of corporate scandals aren’t exactly filling us with confidence and hope for the future.

Farming isn’t immune to this confusion, either. Most people trust and respect farmers, but they don’t always hear from them directly. Many people suspect that big corporations are manipulating and controlling our food production, keeping farmers “addicted” to chemicals or practices that are bad for our food, our health and our planet.

We think trust is essential. That’s why we’re all-in on a real conversation about what farming looks like today.

What We’ve Heard

Like your grandmother always said, rambling on about yourself is a terrible conversation starter. So, before we made this web site, we took time to listen. We surveyed more than 10,000 people across 10 countries so we could understand their thoughts about modern agriculture. And we took what they said to heart.

We learned that most people (61%) see an urgent need to ensure access to safe, affordable, nutritious food, and 82% believe we won’t be able to meet future food demands without agricultural innovations.

People like you believe that agricultural innovations can help solve big problems (and we agree!):

Grow more food
93%

Fight global hunger
87%

Preserve the environment
82%

Make our food healthier
78%

And naturally, we also heard some serious concerns:

46%
believe pesticides do more harm than good.

69%
believe consuming pesticide-treated foods has long-term health effects.

62%
think genetically modified organisms should be banned.

It makes sense. The stakes are high, and most people agree that new innovations are important. But those innovations need to be safe. That’s why people are looking for more transparency in where food comes from and how it’s produced:

65%
would be more likely to support innovations after learning how they help solve global food issues.

88%
believe solving global hunger is a challenge that's too complicated for any one entity to solve.

94%
believe companies have a duty to collaborate with governments and nonprofits to solve food issues.

What We're Doing

First, we’re pulling back the curtain.

We launched our Transparency Initiative to make product safety information available to anyone who wants to dig into the facts, based on their own needs and concerns. We’re totally confident in our products’ safety, and we want you to be confident too. The science speaks for itself.

And while we hope you find value in our safety reports and scientific studies, we also know they’re not exactly edge-of-your-seat page-turners. True transparency and conversation means being out in the world, talking to people.

And oh, we’re out there. We’re talking to people all over the globe, and we’re helping farmers connect with the public as well. Here’s a look at what we’ve been up to:

There’s a big theme here: face-to-face interaction. Emails, texts, and tweets are easy, but there’s just no substitute for talking to each another as human beings. That’s how you build a lasting, trusting relationship. Even though just a small portion of our population works on farms, we can bring the farm a little closer to everyone through honest conversation.