Did you always know you wanted to inherit the work?
How are responsibilities divided among the three of you? Do you take on more work now, than in the past?
CC: Dad is involved mainly with managing the vineyard and the new Capurso cellar. Beyond growing the grapes, we produce wines that are typical of our region, namely Valpolicella, Amarone and a special Indicazione Geografica Tipica (IGT) wine that we have called “il Diavolo Rosso” (the Red Devil) in honor of our Irish Setter dogs.
SC: The two of us, on the other hand, deal with the administration of the farm, communications and promotional activities, organizing events and the hospitality for the agritourism operation, where we offer a bed and breakfast service. Open since 2014, the agritourism operation is called Corte Moranda and takes its name from the farm.
Growing up and watching your grandfather, and father work the land, how have agricultural, and specifically viticulture practices changed today? How have they stayed the same?
CC: They are two different worlds. Experience and the contribution of technology have completely transformed the way in which we farm. We have a great responsibility on our shoulders and the challenge is to be successful in continuing the excellent work done by our father over the years while hoping to pass on this fascinating work to our own children.
SC: In 2015, we updated the brand name of our wine, Capurso, that dates back to 1896, adding a tagline that reflects who we are: Vita, Viti, Vini (Life, Vines, Wines). On our farm, it is true that we put our life into what we do, we grow vines and we celebrate wines.