For example, take scientific research studies. Just about every day some new study comes up that contradicts previous studies. One day, coffee is a magical elixir that wards off disease and slows aging. The next, it’s poison (tasty, tasty poison). Whom — or what — can you trust?
For most folks, the answer is “basically no one.” A recent worldwide survey shows that trust in most institutions, especially the media, is at an all-time low. “Fake news,” deep polarization, and a parade of corporate scandals aren’t exactly filling us with confidence and hope for the future.
Farming isn’t immune to this confusion, either. Most people trust and respect farmers, but they don’t always hear from them directly. Many people suspect that big corporations are manipulating and controlling our food production, keeping farmers “addicted” to chemicals or practices that are bad for our food, our health and our planet.
We think trust is essential. That’s why we’re all-in on a real conversation about what farming looks like today.
What We’ve Heard
Like your grandmother always said, rambling on about yourself is a terrible conversation starter. So, before we made this web site, we took time to listen. We surveyed more than 10,000 people across 10 countries so we could understand their thoughts about modern agriculture. And we took what they said to heart.
We learned that most people (61%) see an urgent need to ensure access to safe, affordable, nutritious food, and 82% believe we won’t be able to meet future food demands without agricultural innovations.